Hi, I'm Travis
Graphic Designer
I create branding, publications and marketing design that communicates clearly and connects with people
Always asking: Would a stranger stop and look at this?
Social Mobility in Asia Campaign
This report explores how social mobility influences workplace equality in Asia and how opportunity, privilege and access shape career progression. I designed the cover and full report layout, translating complex insights into a clear, engaging format. Beyond the report, this project formed a wider campaign across social media and event communications.
For the cover, I illustrated a ladder to represent social mobility. The stairs shift in direction and size to show that everyone’s path looks different, with some routes more challenging than others. To improve readability in this text-heavy report, I used a two-column layout, incorporated infographics to break up sections, and applied a clear font hierarchy and consistent design patterns throughout. Charts and visualised key findings made complex data easier to digest and repurpose for presentations or training materials.
I carried the ladder theme across all campaign assets to maintain visual consistency. Social media posts highlighted key insights from the report to attract attention and engage audiences. Instagram story templates were created in Adobe Express for smooth collaboration and easy updates. Event post templates were designed to work bilingually in English and Chinese, ensuring accessibility for all participants. Presentation slides used at the campaign launch echoed the report’s visuals, creating a cohesive, multi-channel campaign that reinforced the report’s message and reach.
Community Business Rebranding
Community Business, a non-profit promoting diversity, equity, and inclusion in Asia, refreshed its 20-year-old branding to better reflect its expanding networks. I led the logo, iconography, and social media rollout to establish a cohesive, modern identity.
The corporate font, Poppins, was too flat and wide to pair effectively with the circular logo. I tested multiple font options and ultimately selected Trade Gothic Next SP Pro Bold for its thickness and style, which complements the logo and conveys a professional, tidy vibe. The word 'Community' is in orange to symbolize the bridge element, representing connection and a sense of community, while 'Business' is in blue to project professionalism and match the foundation blue under the bridge in the logo.
The old CB branding lacked a monochrome version that could work effectively on colored backgrounds. Initially, we experimented with different monochrome styles, but the logo’s three-color design did not translate clearly. To solve this, I introduced a white circular frame around the logo, ensuring it remains legible and visually distinct when placed on any colored background.
A thick-line style was chosen to complement the logo, avoiding filled-color circles which could visually blend with the main logo. Over 140 custom icons were created to establish a consistent visual language across presentations and reports, supporting the brand without causing redundancy or clutter.
The brand colours were developed from the logo. Foundation blue became the primary colour for a professional, versatile base, while the bridge orange was kept as the secondary colour to retain familiarity from the old branding. Additional complementary blues were created to add depth and provide flexibility across applications.
Poppins is the organisation’s corporate font. Bold in blue is used for main titles to create strong, clear headers, while semi-bold in orange distinguishes subheaders. Light weight is used for body text, as Poppins runs slightly thicker than most sans-serifs, improving readability in longer paragraphs. This hierarchy ensures a smooth, intuitive reading flow.
To keep the logo looking sharp and consistent, a set of usage rules was defined. The mark should always be used with proper spacing, readable contrast and in the approved colour variations. Distortions, colour changes and placing the logo on overly complex backgrounds are avoided to maintain clarity and brand integrity across all touchpoints.
The final brand system was applied across key touchpoints, including the business card design, PPT templates and social media posts. These executions demonstrate how the visual identity functions consistently in real-world applications.
Inclusion and Belonging
This research aims to explore how workplace inclusion has evolved and where companies most often fall short. My role was to design the report’s cover and layout, translating complex insights into a clear, engaging reading experience.
The cover features two hands reaching toward each other, a simple visual metaphor for 'Inclusion and Belonging', the core theme of this research project. The report contains dense text and complex findings. I focused on creating a structure that supports clarity and readability. I designed a 1:1 text layout to guide the reading flow, avoiding long, uninterrupted paragraphs that are difficult to track. Icons, graphic elements and infographics were used throughout to break up information and make data easier to digest. A clear font hierarchy further supports a smooth reading experience by distinguishing sections, highlights and key messages. Since Community Business and its partners often repurpose this content for training and presentations, I also designed visualised key findings, including charts, tables, and summary graphics, to help readers quickly understand the insights and easily reuse the material.
Animal Advocates United
Animal Advocates United is a concept landing page for a newly founded non-profit organisation focused on animal rights and welfare. The website is designed to introduce the organisation’s mission, share its goals and impact and provide clear pathways for public engagement through education, donations and volunteering.
I designed the website with a user-centred approach to reflect the organisation’s advocacy-driven mission. The homepage features a strong hero image paired with a clear mission statement to immediately communicate purpose and emotional impact. I structured the layout to guide users naturally through the page, using clear navigation and strategically placed calls to action to encourage exploration and involvement.
The What We Do section highlights key programmes through concise content and supportive imagery, allowing visitors to quickly understand the organisation’s focus areas. To build trust and demonstrate real-world impact, I introduced an Animals We Saved section, translating outcomes into tangible results. Throughout the design, I prioritised clarity, accessibility and visual storytelling to create an engaging experience that encourages users to take action and support the cause.
Gender Diversity Benchmark for Asia
Community Business (CB) has published the Gender Diversity Benchmark for Asia since 2009, with updates in 2011, 2014 and 2019. The study benchmarks women’s representation in multinational companies across Asia and is widely referenced by businesses, media and policymakers.
I designed the cover and full report layout to clearly communicate complex data and key findings. As the study expanded from 6 to 10 markets, I used a world map to reflect its growing regional scope. Circular graphics were applied throughout to align with CB’s branding, with colour-filled female icons positioned geographically to represent ratios and rankings.
To improve readability, I introduced clear data visualisations, comparison diagrams and highlighted tables to help readers quickly identify patterns and insights. A grid-based layout was used, so charts and key findings could be easily repurposed for training and presentations. I also built a consistent template system, using distinct colours to differentiate each market and a clear font hierarchy to guide reading flow across the publication.
Persons with Disabilities Campaign
On the International Day for Persons with Disabilities, Community Business (CB) launched a social media campaign to educate people on disabilities and provide practical tips for conversations.
I designed 6 carousels, a total of 20 posts, to visually communicate this message. I created a central world icon surrounded by circular lines to represent the ripple effect of shared knowledge. Each carousel featured a connected background illustration, with arrows guiding viewers through the slides. I opted for a clean, straightforward layout that highlighted the central focus, making the information easy to digest and visually engaging for CB’s audience.
LGBT+ Glossary Campaign
CB launched a Pride Month social media campaign to help businesses and allies understand LGBT+ terminology, reducing confusion and promoting inclusivity.
Taking the project from research to final production, I developed a visual story featuring pink dolphins swimming through the community, representing both the local context and the idea of learning together. Waves in the illustrations symbolised fluidity and each LGBT+ term was presented with its associated flag icon. I used a horizontal wave background that connected every three posts, each showcasing a different term, with ample white space to make the terminology stand out and ensure CB’s campaign logo remained compliant with brand guidelines.
The pink dolphins continue to swim through Asia to learn more about localised LGBT+ terms. The wave backgrounds were replaced with each region’s famous skyscrapers, and the term flags were swapped for the respective regional flags, while keeping the horizontal layout and visual consistency across posts.
Explorer Island 10th Anniversary
Explorer Island is a language arts centre for toddlers in Hong Kong. To celebrate its 10th anniversary, the centre launched a promotional campaign aimed at standing out in a competitive education market and increasing brand memorability among parents. As part of this milestone, Explorer Island wanted to introduce a new dinosaur character to accompany its existing mascot, the Explorer.
As a freelance designer, I created the dinosaur character and designed 10 promotional leaflets, working within the centre’s existing brand style. The dinosaur was designed as a flexible, modular character that could be adapted to different scenarios through additional graphic elements, allowing the centre to reuse it beyond the anniversary campaign and build long-term brand consistency.
Across the 10 leaflets, I developed a cohesive layout system to maintain visual consistency while allowing content variations. Bold, colourful typography and playful graphic elements were used to reinforce the child-friendly tone. The dinosaur character and promotional offers (such as 50% off and buy one get one free) were positioned as the primary focal points, ensuring the key messages were immediately visible. To keep complex offers easy to understand, I used clear font hierarchy and structured tables to simplify information and improve readability.
Branding Concept for Meinhardt Hong Kong
Meinhardt is a leading global planning, engineering and project management company, with offices in major cities including Beijing, Shanghai, Hong Kong and Shenzhen. Its logo is globally recognised and reflects the company’s precision-driven approach and strategic positioning within the built environment sector.
I developed a branding concept for Meinhardt’s Hong Kong office that reinforces its corporate identity across multiple touchpoints while working strictly within the existing logo system. The logo’s two key elements, the red square and the angled typography, became the foundation of the visual language. The tilted letterforms reference rulers and measurement, reinforcing Meinhardt’s engineering expertise and technical accuracy.
To localise the identity, I created a custom illustration featuring several of Hong Kong’s most recognisable skyscrapers that Meinhardt has contributed to. This allowed the global brand to feel grounded in its local context while maintaining consistency with the wider corporate identity. The concept was visualised through a curated set of branding assets, demonstrating how the system could be applied cohesively across different media and platforms.
Typography Posters for Meinhardt (Hong Kong)
Meinhardt Hong Kong is an engineering consultancy company. Its office in Hong Kong has over 1,000 staff. Below is a series of promotional posters I created throughout my time there as an in-house designer. I specifically selected a few to showcase my ability to visualise the information creatively using typography and composition.
Luci Di Gala
Luci Di Gala is a supplier that provides top-quality craftsmanship of jewellery. To engage potential clients and increase brand awareness, I was asked to design 23 unique and characteristic displays for their booths in the Hong Kong Jewellery & Gems Fair 2017, the world's premier trading hub for jewellery. All illustrative displays were created in a mandala-inspired hand-drawing style, using repetition to create impactful visuals, to conceptualise and visualise each collection's unique traits.
