Community Business Rebranding

BRAND IDENTITY

Led the rebrand of Community Business, a non-profit advancing diversity and inclusion across Asia, modernising its 20-year-old identity to reflect its evolving role and expanding network.

The new identity builds on the existing bridge concept, refining the logo, typography and colour system to create a more confident and cohesive visual language. A custom icon set and structured design system were developed to support clarity and consistency across communications.

The visual identity was rolled out across key touchpoints including social media, presentations and brand materials, creating a scalable system that strengthens recognition and supports ongoing organisational growth.

Role: Brand identity, visual system, iconography
Scope: Logo refinement, brand system, rollout across presentations, social posts, brand materials