EDITORIALă»NONPROFIT
Gender Diversity Benchmark in Asia
Editorial design for a landmark benchmark study on women's representation across Asia, first developed as an interview task and delivered as my first major InDesign project.
ROLE
Editorial, infographics, data visualisation
CLIENT
Community Business
TYPE
Nonprofit, Hong Kong
BRIEF
The Gender Diversity Benchmark in Asia examines women's representation across multinational companies operating in Asian markets, with editions published in 2009, 2011, 2014 and 2019. I was introduced to this project as a design task during my job interview at Community Business, where I was asked to design a cover concept for the 2019 edition. I produced three distinct directions, was offered the role, and then delivered the full report as my first project at the company.
MY role
I designed the cover and the full report layout, including the editorial system, data visualisations, charts, comparison diagrams and reusable templates. This was my first project using InDesign professionally, taken on at the start of my time at Community Business.
Approach
For the interview task I developed three distinct cover directions, each exploring a different visual approach to representing diversity and regional scope. The selected concept used a world map alongside circular graphics and colour-coded icons to visualise representation across different markets at a glance. For the interior, a structured grid and clear typographic hierarchy were applied throughout to make complex research data accessible and easy to navigate, with key visualisations designed to be reusable across presentations and communications.
Challenge
Delivering a complex editorial publication as my first InDesign project meant learning the tool in production, under a real deadline, on a report that would be distributed publicly to members and sponsors. Designing for data-heavy content also required every chart and diagram to balance visual clarity with accuracy, with no room to simplify at the expense of the research.
Outcome
The 2019 edition was completed and published, with the lead sponsor and research partner credited alongside the organisation. Looking at the four covers across 2009, 2011, 2014 and 2019 shows the visual evolution of the report, with the 2019 edition bringing a more structured and considered editorial approach compared to earlier versions.