Developed a branding concept for Meinhardt’s Hong Kong office, extending the global identity into a cohesive visual system for local applications.
Using the logo’s red square and angled typography as the foundation, I created layouts and graphic elements that reinforce the company’s precision-driven and technical character.
A custom illustration of Hong Kong landmarks was introduced to connect the global brand with its local context, demonstrating how the identity can scale across print and communication materials.
